Connect
Strategic integration of influencer partnerships, blog content, and product knowledge with traditional marketing materials creates a seamless brand experience across all channels, while leveraging media hits and cultural trends in new campaigns.
Putting sustainability in the spotlight.
In a rapidly changing retail landscape, retailers must be willing to evolve and step boldly into the future. In 2019, Ten Thousand Villages opened three new Maker-to-Market spaces, brick and mortar stores where customers could immerse themselves in the artwork of global artisans in a sustainably designed space. While the Brand Experience Design team worked to open the stores before the busy holiday season, I led the content strategy to introduce the concept to the Philadelphia Metro community. I wrote a blog describing the new shopping experience, mapped out a regional email campaign, teased the openings on social media, and worked with a PR agency to capitalize on growing sustainable consumer trends to bring the story to the media.
Blending influencer content and blogs with marketing campaigns.
When Ten Thousand Villages debuted its first ever ethical baby collection, I enlisted the help of influencers who could promote the new product, organized a giveaway with other ethical baby brands, wrote 5 Sustainable Swaps For Your Nursery for the blog, and ideated concepts for marketing content. This served to introduce an exciting new line to our existing customers, reach out to a relevant new audience, and compile content to be used in future social media and email campaigns.
